NOTW: “There are family members of dead servicemen on our board, and they will not accept News of the World’s money”

Fascinating piece in the New York Times on the last minutes of the News of the World. This is what ‘burning the brand’ means:

When a chap from H.R. took the stage to tell us why our e-mail had stopped working, I walked out, too exhausted to listen anymore.

I had one last assignment to complete. During my time with the paper, I had developed close ties with many charities, especially those dealing with the armed forces. Because of this, I was tasked with giving away the profits we made from the sales of our final edition. I’d never pondered what it would be like to divvy up more than $4.5 million before, but had someone asked, I would have assumed it easy.

I had to beg. All the charities said something along the lines of: “Paul, we’re grateful for everything you have helped us with over the past two years, but we can’t. There are family members of dead servicemen on our board, and they will not accept News of the World’s money.” It took me from 4 p.m. Friday to just about 4 p.m. Saturday — nearly 50 phone calls in all — to find three charities that were happy to accept more than $1.5 million each from us.

The News of the World is dead; will the Sun on Sunday still rise?

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  • Independent Ulster

    News International would be wise to wait until they see which way the legal and public opinion winds are blowing before they launch any new publication. It would be interesting to see a league table of newspapers profitabilty, if profitability is the correct term these days.

    In the case of Murdoch, as his Gallipoli remark indicated in his recent parliamentary select committe appearance his main motivation in regard to British newspapers, may be more related to an old family grudge, than Australian dollars and cents.

  • HeinzGuderian

    Not so long ago a certain blogger was telling us how we needed the News of the World.
    Then they were praising the Grubian for stirring work in exposing phone hacking.
    Then the aforementioned Grubian had to publicly apologise to The Sun for publishing blatant lies.

    Oh what a tangled web we weave………

  • dwatch

    “The News of the World is dead; will the Sun on Sunday still rise?”

    During Murdoch’s recent parliamentary select committe appearance they were both asked was the ‘Sun on Sunday’ going to be launched to replace the NotW and both answered no.