NOTW: The lid came of this box some time ago…

Mark Borkowski, PR man par excellence on the closure of the Screws:

I can only suggest that this was a ruthless, brutal and cynical publicity stunt. Unfortunately the action some see as attempt to put a lid back on the box has failed because the lid perished some time ago. The tactic used is obtuse. A million monkeys at a million typewriters might produce a weekly edition of the News of the World , but one orangutan with severe head trauma could come up with a better PR strategy.

Mick is founding editor of Slugger. He has written papers on the impacts of the Internet on politics and the wider media and is a regular guest and speaking events across Ireland, the UK and Europe. Twitter: @MickFealty