A quick unscrambling of North Down…

Another on the fly.. I think this may be the place that is inspiring sooo many commentators to write off the UUP, soooo prematurely… But in North Down, the UUP haven’t gone away you know… They are now known as the DUP (now a three full quotas)…

Peter Weir was first elected as a UUP MLA… When the party looked around for another North Down candidate, they found the now poll topping Alex Easton… In every olifactory sense an nice modest, clean cut moderate UUP type beloved of most of this most peculiar constituency..

But they kept the best for the last… Gordon Dunne, ‘he gets things done’. is how he is known in Holywood… He was a shoo-in and may well have pushed Alan McFarland out of the final reckoning….

And even all of that was not enough to kill off the UUP… Veteran Leslie Cree (whose profile in as former mayor of Bangor rather than the UUP brand was foremost) in with a better than evens shout of taking the forth seat leaving only two seats for a last place scrap between Steven Agnew who has polled nearly half the total of the two Alliance candidates.

It’s an impressive run, but this is a direct fruit of ‘the broadening of the brand’ of the DUP’s success…

Mick is founding editor of Slugger. He has written papers on the impacts of the Internet on politics and the wider media and is a regular guest and speaking events across Ireland, the UK and Europe. Twitter: @MickFealty