UUP’s Chuckle Brothers strategy a pitch for TUV voters?

 The Ulster Unionist Party election campaign strategy has involved the production of a Chuckle Brothers 2 poster, with a smiling Peter and Martin pictured above the strapline, “Don’t let them make a sequel. Vote Ulster Unionist.” 

The tactic is interesting as it suggests a strategy aimed at attracting the disillusioned DUP voters generally associated with providing the potential voting pool for Jim Allister’s Traditional Unionist Voice. Whilst leader Tom Elliott’s hard-line statements regarding homosexuality and the GAA were in keeping with this approach, where does it leave the UUP’s bid to re-establish itself as the voice for more mainstream unionism?