Job Creation : The Art of The Start

Before new businesses can scale to create lots of jobs, entreprenuers must take on the risk of founding a startup. Most will fail. Guy Kawasaki’s classic Art of The Start video gives a decent overview of what he thinks is required from technology start up founders from the perspective of a venture capital investor. In four parts below (You Tube) or watch it all in one go one Google Video.

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  • Itwas SammyMcNally whatdoneit

    Very enjoyable.

  • Greenflag

    Smart guy -guy kawasaki – His bozocity index could be worth applying to some of our own bozos 😉

    While the video’s apply to technology start ups that are looking for venture capital some of his ‘points’ can also apply to anyone starting any business even one which would not attract ‘venture ‘ capital ‘

    For those who have lived in centrally planned economies or in states which are heavily dependent on the public sector as both customer and provider of cash on a regular basis to buy one’s products the following may prove enlightening as well as containing the first law for any business .

    ‘A Russian jew who had lived under communism for the first 35 years of his life managed to make it to Israel where he found it very hard to adjust to free enterprise for the first year or so . Eventually he thought he had adjusted and understood the system so he decided to set up a barber shop business . He was helped by the authorities with tax breaks and some low interest working capital loans etc etc .

    On his first morning in business about an hour after the doors opened he rang up the government office he had been dealing with .

    ‘You haven’t sent me any customers ,’ he said

  • Alias

    According to an Irish Small & Medium Enterprises Association (ISME) survey published in June, 55% of companies who applied for funding in the last three months were refused credit by their banks, compared to a similar figure in March and 42% in October 2009. It also found that 82% of firms who replied to the survey said that the banks are making it more difficult for SMEs to access finance. Start-ups can’t start-up without funding, so the enterprise economy is academic for the foreseeable future. One of the lies that the government told the public when they made them liable for eurosystem debts was that it was doing so to “get the banks lending again” thereby presenting it as serving the national interest rather than the EU interest but the reality is that Anglo Irish Bank is effectively a non-lending bank despite the government forcing the taxpayers to assume all of its debts. The reality of this treason that enterprise economy is now a very sick puppy…

  • It is pretty clear to even a blind man on a galloping horse, Alias, that banks are not fit for future purpose, business or otherwise, and to imagine them as anything other than a self serving drain on economies with their massive overheads and exotic interest charging schemes and scams for monies which can easily be invented out of thin air and which they have been and are gifted with, and then magically charged to the very public purse which keeps them afloat and solvent, as a crippling debt which the public have again to repay to them, with the added insult of interest charged on the invented sum, to further increase the amount and debt to be credited to them arbitrarily, is criminal and identifies them as a Ponzi.

    And this is what bankers have to look forward to, as more and more people are starting to realise that they are being enslaved to a fiat currency system which cares not a jot about them whilst the banking system and its controllers and friends loot treasuries and transfer exorbitant funds to themselves …… “It is well enough that people of the nation do not understand our banking and monetary system, for if they did, I believe there would be a revolution before tomorrow morning.” …. Henry Ford

    The control of money and the love of money for the control that it gives is indeed the root of all …… well, let us just settle for western evil for now, for there is another famous /infamous quote which demonstrates the utter contempt the system has for anything other than itself …… “Give me control of a nation’s money and I care not who makes the laws.” … [Mayer Amschel Bauer] (1744 -1812), Godfather of the Rothschild Banking Cartel of Europe …..

    What does a bank make that adds value to society, for all that anyone can see, is that it is there to create mounting debt to prevent a life free from slavery to a system and players which creates wealth out of nothing …….. and how rich and dumb is that?

    And have there been any changes at all to the banking system since the start of its meltdown around three years ago, whenever it had to be bailed out to survive?

    And if you answer that question with anything other than a resoundingly loud NO, THERE HAVE BEEN NO REAL AND SIGNIFICANT CHANGES AT ALL, then I would venture to suggest that one is a deluded and ignorant fool and easily fooled.

    And you know what they say about a fool and their money being easily parted.

  • Oh, and a government and ministers which would support such a system, and seek to introduce swingeing spending cuts and create austerity drives and raise taxes and invent new charges and expensive services which it expects the public to swallow hook line and sinker, are on a very sticky wicket too, for they would wholly complicit in the crime, which could not happen without their support, and be liable to be tarred [and feathered too possibly/probably when things get out of control] with the same brush as the bankers and fraudsters.

  • Frustrated Democrat

    I think it is hypocritical to blame the banks for not funding startups when we lambast them for making bad investments. We are shareholders in many of these banks and the statistics are clear most start ups fail, and those are the ones that get funds and get off the ground.

    We need to rethink how we want these start ups to be funded and and that will require changes in policies for taxation, the removal of NHI for the first 10 employeees is a start in the right direction, for basic funding a simpler scheme than the current guarantee system, more help in the preparation of busness plans that can be invested in, more help from mentors. If start ups can be made safer to invest in then we can change the failure rates and make them more attractive to banks.

    There are no easy solutions but we need to look at some of the steps that can be taken to ensure that we have an enterprise economy that will be attractive to companies of all sizes.

  • Mack

    I agree. My bugbear with the banks is they went completely mental with property investment / development. They threw out decades of experience with their ever increasing extentions of salary multiples for mortgages. But we are in danger of throwing the baby out with the bathwater.

    Creating new products, services and jobs entails taking a risk. Taxpayers are loath to take these kinds of risks – so the banks, investors (angel, venture etc) need to do so instead. Seanie Fitz (chairman of Anglo) became a bankrupt today. I have little sympathy – but 12 years before a bankrupt entrepreuner can try and build a new company is far, far to long. We need to reform the bankruptcy laws too.