‘Celebrity’ candidates shouldn’t give up the day job

In this election we had six candidates with hopes and decent media profiles beyond their political exposure (in three cases their political background was essentially non-existant). All of them failed to translate this into anything approaching a successful campaign:

Fearghal McKinney – ex-journalist
Mike Nesbitt – ex-journalist, ex-victims commissioner
Eamonn McCann – columnist (also a political activist)
David Vance – political pundit and blogger
Harry Hamilton – singer
Trevor Ringland – former rugby player

Seems being known doesn’t guarantee being rated by the electorate