Tomorrow we are running the third in our series of three open workshops (two places still left, btw)… It will be about generating conversations online, and almost certainly we’ll be touching on the Tories attempt at creating a conversation about one of British Labour’s cash cows, the Unite union (as ever Howard has the straightest dope in an increasing dodgy British blogosphere). Not least because it has so spectacularly backfired on them… It demonstrates just how difficult it is to plan a ‘crowd sourced’ attack online. Even those defending the Tory project found themselves berated in the comment zone. The Guardian have a fuller account of how the story developed today… In truth it should be a warning to any political party that it is probably best to leave the risky stuff to deniable and independent mediators, like Guido or MyDavidCameron, than to take on the risk yourselves… Spreadability usually emerges out of trial and error… For that to happen successfully, you need a plausible distance between the party and the site..
Mick is founding editor of Slugger. He has written papers on the impacts of the Internet on politics and the wider media and is a regular guest and speaking events across Ireland, the UK and Europe. Twitter: @MickFealty