#Cashgordon: a cautionary tale…

Tomorrow we are running the third in our series of three open workshops (two places still left, btw)… It will be about generating conversations online, and almost certainly we’ll be touching on the Tories attempt at creating a conversation about one of British Labour’s cash cows, the Unite union (as ever Howard has the straightest dope in an increasing dodgy British blogosphere). Not least because it has so spectacularly backfired on them… It demonstrates just how difficult it is to plan a ‘crowd sourced’ attack online. Even those defending the Tory project found themselves berated in the comment zone. The Guardian have a fuller account of how the story developed today… In truth it should be a warning to any political party that it is probably best to leave the risky stuff to deniable and independent mediators, like Guido or MyDavidCameron, than to take on the risk yourselves… Spreadability usually emerges out of trial and error… For that to happen successfully, you need a plausible distance between the party and the site..

  • andnowwhat

    Ah.. Re, the tories. There’s that old expression that a weak opposition is the enemy of democracy. God knows, the total mess the tories have found themselves in for well over a decade has served New Labour well.

    Off late, the tory machine just seems to go from one miss fire to another.

  • scarecrow

    Did you not see Dispatches? What a sting! The parties are in turmoil, Labour have removed the whip from hewitt and hoon, tomorrow will be interesting.

  • andnowwhat

    Damn!!! I missed Dispatches (a great documentary series BBC… get your fingers out Beeb). I’ll catch it in 4OD.

  • scarecrow

    Andowhat check out bbc 2 now on newsnight

  • scarecrow

    Politicians for hire, and Byers is like a taxi? WTF????

  • andnowwhat

    Thak you Scarecrow. Good to see Paxo’s dealing with it. Mind you, I see they’ve got Mandy on the job

  • andnowwhat

    Mandy’s face is priceless. If I was a gloater and I am, I’d be laughing my head off, which I am.

  • The headline piece implies there is a “plausible distance” between Paul Staines (a.k.a “Guido Fawkes”) and the Tory Party.

    That is open to doubt: even the Telegraph’s “Three Line Whip” blog had suspicions, with some evidential support (based, as I recall, on Staines posting through a Tory IP-address), before the two articles (January 2008) were (as they say) redacted. Previously the Ministry of Truth had a nibble at Staines and his associations.

    Ultimately, though, there’s the duck test: If it looks like a duck, swims like a duck and quacks like …

  • scarecrow

    Dispatches tonight was like mastercard – priceless.

  • One has to conclude that the Tory Propaganda machine with the likes of Hilton and Coulson and Freud is far too lightweight and with nowhere near enough Street Fighting Intelligence/Mob Savvy to be anything other than a Fop Party looking for a Real Leader whilst parading their dedicated followers of fashion with Dave the Rave and Sammy.

    And whoever thought that a young married couple with three bairns, and with the eldest only started primary school, would provide a leader with the time and intellect to lead a nation and therefore also be a role model for nations, beggars belief. Methinks there are subversive elements at their work for that is never ever to work.

  • DerTer

    Even if there hadn’t been the on-line attack and other fiascos, getting stuck into the Unite/Labour Party relationship was never going to get much traction. Everybody knows the difference between thousands of individual Unite members specifically choosing to opt-in to the union’s political levy (the which opting-in requirement the Tories were convinced would kill off any union money going to Labour), and foreign-resident Lord Ashcroft’s funding of the Conservative campaign in marginals.