No posters out gunning the Yeses with young voters (and non voters)…

ChancersAs one exhausted Yes campaigner might have said, “why does the devil have all the best tunes?” Certainly, the Yes campaign posters are all pretty bland and distant. There is no clear messaging, other than Yes, Yes, Yes… Of the Nos I’ve seen, this is my personal favourite… who could beat a strapline that goes “Would you buy a second hand Treaty from these chancers…” It’s an ad man’s dream.. Harry McGee followed JOhn Gormley to St Louis High School in Rathmines… where in their mock referendum the all girls school voted No by 65 per cent to 35 per cent:

Sharon Muldoon, the teacher in charge of transition year, said that students had found the language in the referendum booklet very legalistic.

“Because the language of the No campaign is very simple, they are more inclined to believe the No campaign rather than Yes,” she said. The No posters had caught their eyes and their views could also inform those of their parents.

Sinéad Slattery, a 15-year-old transition year student said that teenagers were more conscious of the direct No posters and their messages than the general messages of Yes voters.

The heart-shaped No posters appeal to people of my age group. They are much more aware of it. The Yes posters have been very bland.” She said that she did not believe that younger people had been given enough reason to vote Yes to date.

Apart from the fact that demographically the most Eurosceptic groups were women and young people, it points to the fact that no one in the Yes camp had sat down and thought about their grand narrative(s) before putting the second proposition in front of an electorate, of whom more than 90% voted for the YES camp parties just three months ago…

That’s got to say something about the general state of politics in Ireland… The fact that it is easier to rip something apart than build it up, should only have made more urgent that task of preparation…

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  • Mick,

    I’m not sure that any treaty would be sellable in the current political and economic climate. That said, the Yes camp really haven’t learned much in terms of political marketing from last time around.

    “Because the language of the No campaign is very simple, they are more inclined to believe the No campaign rather than Yes,”

    Statements like this make me despair…

  • Mick Fealty

    But therein lies a truth, if not the one that particular teacher meant. To paraphrase a great man: everything should be made as simple possible, just not simpler.

    Senator de Burca is quoted calling on Barroso’a authority rather than trusting her own on the low wage thing… Better, by far, to call a spade a spade…

  • Dave

    The ‘devil’ would be the entity that imposes a cost burden of 600 billion euro a year on European businesses in the form of red-tape at a time when European businesses are struggling to cope with imports from China that are made under a regime that does not impose 110,000 regulations on its businesses.

    Günter Verheugen, Vice-President of the European Comission, said in an interview with The Financial Times on 10 October 2006 that the cost of EU legislation was estimated by the Commission to be in excess of 600 billion euros a year. He also said that the benefits of the EU’s Single Market amounted to circa 150 billion euros a year.

    Now if these school kids can do simple maths, they’ll see that the EU costs European businesses circa 450 billion euros a year.

    He also said “I’ve said that in my view it must be possible to get a 25% reduction, and that means a productivity gain of EUR 150 billion”.

    Yes, cutting EU red-tape by 25% would save European businesses 150 billion euros a year but cutting the EU itself would save European businesses 600 billion euros a year.

  • Paddy Matthews

    Of the Nos I’ve seen, this is my personal favourite… who could beat a strapline that goes “Would you buy a second hand Treaty from these chancers…”

    My vote would go to the Sex Pistols tribute from Éirígí.

  • Most simples’ politics consists of objections, way of the world.

    Every proposal has reasons for we conservatives (85% of the population everywhere) to say “Non!”

    Governments? Non! Treaties? Non! Mad Uncle Jock’s new g/f? We – e -e – e – eLL . . maybe . . .

    It is small surprise that those who favour Lisbon and sanity rely principally on don’t rock the boat arguments, which have yet to Wow the young who tend to look for excitement.

    Realpolitics are often about safety. Safety suits most of us, but real conservatism is unconvincing when it appears to have sprung so many holes.

    If the exceptional and well led international recovery is examined many more will vote for Lisbon, and orthodoxy.

  • Reflected in today’s Irish Times TNS-MRBI poll where the no side leads among the 18-24 and 25-34 yr old groups.

    Age (Yes/No):
    18-24: 39-41
    25-34: 36-42
    50-64: 60-25
    65+: 59-24

  • Mick:

    But that’s just the thing. It’s easy for people to say “they’ll steal your babies!” and make a simple argument. The opposing side then has to make a convincing argument that no, they won’t. This is guaranteed to be more detailed. If the electorate hates detail (regardless of truth), you’re screwed.

    I know this isn’t exactly news, but the modern world is built on details and subtleties. That’s why I despair…

  • 0b101010

    Note to self: “1. Heart-shaped posters”