As reported here, the new “Love Irish Food” campaign could not have been launched at a better time. At least those
Irish British chickens will no longer be, erm, confused. As for Máirtín’s turkey.. It’s the economy, stupid! To clarify, from the Notes to Editors in the press release [pdf file].
Love Irish Food is a privately funded independent organisation established to promote Irish food and drink brand to consumers. Membership of the organisation is based on strict criteria stating that participating food and drinks brands must be manufactured here in the Republic of Ireland.