I think that the idea will have a good deal more traction in England, Scotland and Wales than it will here (and the site doesn’t currently have figures on it for the Northern Ireland parties), though I’d be happy to be corrected on this.
Either way, it illustrates the way that political campaigning may change – that disruptive gamechanging ideas are easy to set up and try out – and sometimes, they can make a difference.
Mick is founding editor of Slugger. He has written papers on the impacts of the Internet on politics and the wider media and is a regular guest and speaking events across Ireland, the UK and Europe. Twitter: @MickFealty