Sinn Fein’s PEB: a walk on the dark side?

Not sure what to make of the first Sinn Fein PEB. It was broadcast on Friday evening and appears to be a modular build with a message from the European candidate (in this case Bairbre de Brun) but the bulk of it is a particularly stiff rendering of a sombre message by party President Gerry Adams… a message underscored by the black and white footage and (although it is not easy to make out) background music from Saint-Saëns’ Danse Macabre (the Dance of Death)… Not sure the synthesis of northern and southern messages work since there are two quite separate states of public mind in both places… (tone fits the southern state, but the CV citations are all northern)… Besides, what people in the south are looking for is a route (however arduous) to salvation, not still further intimations of their already too, too livid social and economic mortality…

Mick is founding editor of Slugger. He has written papers on the impacts of the Internet on politics and the wider media and is a regular guest and speaking events across Ireland, the UK and Europe. Twitter: @MickFealty