Sarah Palin: a genius game changer…

Okay, last of the US posts for a bit. Over at Brassneck I’ve just done a short analysis using a tag cloud of the two main speeches. Top word for Obama: Promise. Top word for McCain: Fight. Oh, and for those of you who thought Sarah Palin was going to be a disaster for the Republicans:

Palin’s favorable ratings are now a point higher than either man at the top of the Presidential tickets this year. As of Friday morning, Obama and McCain are each viewed favorably by 57% of voters. Biden is viewed favorably by 48%.

Adds: To help the discussion keep on track, Slate have kindly researched the more misleading stories about her just so that no one gets lost…And it’s having an effect on perceptions of her party too:

A week ago, just before he introduced his running mate, just 42% of Republicans had a Very Favorable opinion of their party’s nominee. That figure jumped to 54% by this Friday morning. Among unaffiliated voters, favorable opinions of McCain have increased by eleven percentage points in a week—from 54% before the Palin announcement to 65% today.

And the Rasmussen daily tracker poll is showing an almost immediate bounce effect for McCain. An effect that’s not expected to fully develop until next Tuesday or Wednesday.

Mr Obama has a fight on his hand, and one that few of his advisors were expecting at this stage of the game. He need to offer something more that nebulous promises of hope to sustain momentum and his lead in a contest that punters have long since assumed would be a one man race.

Mick is founding editor of Slugger. He has written papers on the impacts of the Internet on politics and the wider media and is a regular guest and speaking events across Ireland, the UK and Europe. Twitter: @MickFealty