IFA: no egos and no prawn sandwiches…

Nice innovation from the IFA, in the shape of a podcast interview with Caroline Menary the new marketing bod behind a vigorous billboard campaign to get people to come to Irish League matches for the first time… Good start, look forward to hearing more…

Mick is founding editor of Slugger. He has written papers on the impacts of the Internet on politics and the wider media and is a regular guest and speaking events across Ireland, the UK and Europe. Twitter: @MickFealty

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