Whatever you think about Barack Obama he has a certain brilliance in how he handles the media. But even after all the plaudits in Europe and an extremely tired and ropey campaign from John McCain his media qualities do not appear to be playing for him in the national polls. Think World Cup Final in 1974 (those of you who can remember that far back). 70 minutes of Dutch Total Football and one goal; twenty minutes of German precision, two goals and the championship of world soccer!
Mick is founding editor of Slugger. He has written papers on the impacts of the Internet on politics and the wider media and is a regular guest and speaking events across Ireland, the UK and Europe. Twitter: @MickFealty