The Belfast Media group has been doing some investing in its online offering. In an Irish market which is only tentatively moving forward in this area, there’s a couple of things worth noting. First, the PDFs for the whole week are available on the front page, and they’re using a more user friendly format called Page Suite than the usual acrobat reader. And also at the belfastpix.com url they are selling on copies of pictures from their publications since 1998. Interesting, particularly if they can begin to drive (and expand it) as a small but separate business.