What is the point of blogging?

Sunny over at CIF reckons that most of the explicit argy bargy between columnists and blogging types is profoundly misplaced. In the end, bloggers are not an especially ‘gifted’ class, just a heterogeneous ‘set’ who understand that on the net communication is about engagement, not the disruption of the traditional newspace. Or taking it a stage further as David Cushman puts it: ‘selling content [online] sucks, if that is all you do‘.

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