What is the point of blogging?

Sunny over at CIF reckons that most of the explicit argy bargy between columnists and blogging types is profoundly misplaced. In the end, bloggers are not an especially ‘gifted’ class, just a heterogeneous ‘set’ who understand that on the net communication is about engagement, not the disruption of the traditional newspace. Or taking it a stage further as David Cushman puts it: ‘selling content [online] sucks, if that is all you do‘.

Mick is founding editor of Slugger. He has written papers on the impacts of the Internet on politics and the wider media and is a regular guest and speaking events across Ireland, the UK and Europe. Twitter: @MickFealty