Pods and Blogs have a fairly mixed message on whether it’s possible to make money from blogging. Sam Sethi is sceptical that anything other than the head of the tail has a particularly interesting take on it saying that bloggers need to help advertisers understand the value of their audience. I come in fresh from the election campaign, with a more upbeat message (though I had put the caveat, that I’m nowhere near giving up ‘the day job’).Craig McGinty, a journo who now mostly blogs, says that you can make a living by becoming ‘a point of knowledge in your field’. Russell Davies, says the blog model is just too fiddly for the big ad companies. The value of blogs just haven’t been agreed yet.