Slugger ads nearly hit the top…

Here’s a rough guide as to how the Slugger ads worked on Message Space over the last month. It doesn’t mean we have a bigger audience than Iain Dale, but in terms of ad impressions, after Guido Fawkes, we have been blazing something of a trail. So far we’ve been fairly careful to keep the ads as relevant as possible to the content of the site, though there is an opportunity for us to bring in more generic ads from larger companies to help subsidise the base cost of running Slugger, and enable us to put the ‘begging bowl’ (as some have rather unkindly put it) to one side.

A good election season for Slugger then, if not yet a golden egg. Nevertheless, we are hopeful we can develop this side of the site and as our audience continues to grow, I’m hopeful it will begin to become more self sustaining. If you are a potential advertiser with a message to get across to Slugger readers (and other blogs), you can contact MessageSpace here.

Mick is founding editor of Slugger. He has written papers on the impacts of the Internet on politics and the wider media and is a regular guest and speaking events across Ireland, the UK and Europe. Twitter: @MickFealty