I was speaking to someone this morning who said of the new Belfast tourism adverts that they were so good, she really wanted to go there. Even though she lives in Belfast, it kind of looks more glamourous that it actually is. Tourism is not to be sniffed at. In 2004, Northern Ireland’s tourist related income totalled, £3.25m, some way behind the Republic’s £2.33bn. Even so, the real Belfast is clearly starting to make an impression on people in the States.