Sinn Fein’s new media surge…

Last time we did a proper review of the web output of all our parties, the verdict on Sinn Fein was something along the lines of ‘competent, but dull’… The same pretty still stands for the main site, but they are definitely moving in the right direction elsewhere. You can download Sinn Fein video from YouTube, or get to its youth site on MySpace (she‘s just turned ninety and she’s female, if you are interested!) and BeBo. Oh, there’s the Flickr stream too!!! (Creative Commons licence is best fit for purpose though guys)… That, in Slugger’s (well, mine anyway) view, represents some much needed leadership on the new media front. Roll on Gerry’s (Kelly?) first blog!!

  • Nevin

    Mick, I’m not sure if this is truly the right direction. Bebo is currently deleting paramilitary-linked marching bands and youth groups from across these two islands from its webpages.

  • Also, the average age of Bebo users is about 8.

  • Nevin

    SM, your arithmetic is a bit suspect as Bebo’s members apparently range mainly from 14-24.

    Have you seen and heard Ian Paisley and the Pastors?

    http://www.bebo.com/grp/Grp.jsp?GrpId=1357727231&GrpTypeCd=BD

  • Slugger O’Toole Admin

    Disagree Nevin. You don’t crack eggs, you get no omelettes. Besides, that average age is simply going to rise and rise as this generation gets older. Some will stay, some will move on. But if you are not in that space now, you’ll find ‘buying’ your way in later difficult….

  • Nevin

    Admin, my concern is with the bad eggs and rotten eggs and I hope these peer network providers adopt a responsible approach.

  • qubol

    I agree Sinn Fein are definatley in the right direction. Its seems every new policy launch or big event is accompanied by a new micro-site. Whilst this is undoubtably good there are 2 problems as I see it.

    – Asthetically – the sites are slightly dull and unfashionable – the DUP have a more modern if not somewhat graphic heavy site. I think the main problem is the navigation and the latest news scroll bar, fairly poor in my opinion.

    – Although the bebo, myspace and flickr is all very web 2.0, engagement online with users is fairly static. They need to more interactive and engage with online users, moving away from this strictly informational approach.

    Get someone important blogging i think and modify the navigation. thats what i would do. Actually this got me looking round, Labour in the south have a fairly nice site.

  • Mick Fealty

    Q,

    Got it in one bite. The trouble with the micro sites is that they are too corporate. They need to get someone with a bit of character and bit of bite to make it really work for them.

    I get a sense too that the DUP are sitting on their laurels a bit. They were streets ahead a few years ago, and they haven’t moved much. Not a problem when there is stasis, but by pushing a few things on the edges, they could be leapfrogged.

  • qubol

    Mick “I get a sense too that the DUP are sitting on their laurels a bit.”
    Yeah they are, I dunno if they have someone in house but judging by how little is going on there I suspect they fork out for a freelancer to come in and do some work when they think its necessary. The problem could be that they got a good site a while back and they dont see the web as something that needs to be constantly evolving. They also lack heavily in the interactive aspect of the site – check out the feed back section full of rubish and spam.

    Re. Sinn Fein “The trouble with the micro sites is that they are too corporate. They need to get someone with a bit of character and bit of bite to make it really work for them.”
    Its a pity cos they seem to be putting more effort into their web presence than most – if the work / resources can be better directed then like you said the DUP could b leapfrogged.