Welcome to Message Space…

Some of you may have noticed that Slugger is one of the first non-London focused blog to sign up to the cutting edge Message Space agency, so it’s quite a coup. Google ads generally have too little to do with Slugger’s subjects to really appeal to the companies/projects who want to speak to our, very specifica, audience. Message Space offers a much more targeted and professional service. In the first week the Student’s Union at Queens has signed, but we hope they will only be the first of many.My plan is to fly over to Belfast in the next few weeks to talk to a number of possible clients. If any of you have a likely lead, I’d be grateful if you could let them know what’s happening or just give them my details. I suspect it is going to start with a trickle, but as people get feedback, I hope it will thicken into a decent and regular revenue flow.

For a number of reasons, I’ve never been keen not to go down the pubic funding or even private sponsors route. This should give us control over who advertises with us, so I hope we won’t be forcing anyone to resign over issues of conscience.

This is the first of a number of changes that we’re likely to phase into Slugger (especially if we can kick up some capital) that will begin to transform the look and feel as well as the capacity of the blog.

I’ve noticed returning to some of our exact contemporaries in the US, who’s blogs looked crude compared to Slugger two years ago have now leapfrogged us, both in style and functional ‘smartness’. I’m hoping that this will begin to provide us with the means to play some catch up.

IMHO, staying still is not an option.

It’s all part of an effort to find the means to underwrite Slugger’s independent future… But I hope the heart and soul of Slugger will remain resolutely the same.

If you want to place a bespoke ad know more you can {encode=”mick@mickfealty.com” title=”contact myself”}, or Mesage Space direct.

  • parcifal

    The look is just about ok, anymore and it’ll be overloaded. You’ve the photos on the right which keeps it human, and then the two slightly in yer face message ad and advertising about ads..hmmm
    and the Let’s Talk on the left.
    anymore it will look like a billboard at the students uinion.

  • Mark

    Whatever this PC is running it seems to be blocking the ads. I only see a small link to Message Space and an empty space above where the ad is meant to be.

    Can’t see much revenue being generated if the ads are blocked that easily.

    I wasn’t even aware they existed until this blog appeared.

  • Mick Fealty


    I’d be happy to take a straw poll on the issue of overcrowding. It may be that we ease back on the independent advertising, retaining some space for blogads/google ads lower down.


    Well, if you are interested you probably ought to have a look at your ‘ad kill’ software. On the revenue front, if you don’t get any impressions, you won’t be included as part of the audience.

  • Pete Baker

    Just so you know, Mick.

    Norton kills MessageSpace ;op

  • Kilburn Kate

    This is very interesting. You say Google do not target well in your case. I am sure you are not unique in this. I have only once clicked through on a google ad and I have never bought. I did find some of the ads on Danny Morrison’s page interesting but I doubt they generated any revenue for him.
    QUBSU’s ad is interesting. Will the ads here and in the Brtiish blogs be just the type of ads that appear on political papers or will there be more mainstream ads too for holiday homes in Bulgaria, the Dart and British football teams?

  • The idea is that they will be matched directly to the interests of the people reading the blog Kate. If we really get into blogging about holiday homes then I guess it’s possible. I think it unlikely.

    Google does provide some revenue, that’s why I’ll probably keep them. But it has not significantly increased from about $50 dollars a month since I signed up about three/four years ago.

    I know some tech bloggers who do significantly better than that. But the truth is that not enough NI Pol related companies/organisations use it.

    If this new service works it will be because the ads add something to the reader’s experience, not distract from it. I’ll try to choose accordingly.

    Looking into that Pete. Though one of the computers I use has Norton loaded and there is no problem.

  • Pete Baker

    Well, specifically Mick.. Norton Internet Security 2006 Ad Blocking kills Message Space ;op

  • Oh, this is SO confusing. We’ve MySpace and now this. What next?