However shaky the Tories flirtation with new media may seem, they have assumed a web leadership role amongst all the political parties in Britain and Ireland. Alliance and the UUP have the only recognisable politician bloggers in Northern Ireland, they are ahead of the curve. The party’s concerned should seek to learn from the experience of the two individuals involved. With the exception of the DUP (who at least let you access their press releases on demand), the rest of the parties seem stuck in an older era of web communication. These are some of the questions that will arise at the Blogging the Election conference at the Digital Hub, Dublin this Saturday October 7th between 10.30am and 4.30pm. If you attending, you have to register as places are limited.