What happens when you don’t feed the press pack…

This put me in mind of Philip Gould’s famous observation that “unless you constantly feed the media stories, they will gobble you up”. The British press pack in hot pursuit of Boris Johnston.

Mick is founding editor of Slugger. He has written papers on the impacts of the Internet on politics and the wider media and is a regular guest and speaking events across Ireland, the UK and Europe. Twitter: @MickFealty