Blog tip #1: Spin doesn’t work!

In the countdown to the Irish Blogger Conference (registration now open), we have a tip a day from Slugger on how and why politicians should consider blogging.

Popular Blogs are popular because people feel they get the straight dope, if not the last word on the question. Conventional party spin only works within the controlled space of the lobby, and the time constraints of print deadlines. Blogs blow that space wide open, and that conversational zone their stories become iterative.

Mark Twain once said, “A lie can get halfway around the world before the truth even gets its boots on”. Increasingly the best way for politicians to shoot down a ‘political lie’ is to blog: that is to say, to connect their ideas, hopes, plans, fears even with the mulitiples of online networks. More simply: join the conversation!

Next: Keep it rough but functional

The first Irish Blogger Conference is at the Digital Hub in Dublin on Saturday 7th October, admission €15. Open to all: bloggers, and blog curious politicos and journalists a like. If you want to come along, register here.

Mick is founding editor of Slugger. He has written papers on the impacts of the Internet on politics and the wider media and is a regular guest and speaking events across Ireland, the UK and Europe. Twitter: @MickFealty