The importance of engaging news…

Peter Preston has a warning to two big media beasts now fighting out the freesheet battle in the Tube, in London. One, if there ain’t any news, it ain’t a newspaper. And two, two free competing papers are going to have a hard sell on their hands in an arena where advertisers want more and more certainty of who is actually reading what. Or as Alan Moore puts it, there needs to be a shift from interuption to engagement. Shoving free papers in people’s hands is not exactly evidence of engagement.

Mick is founding editor of Slugger. He has written papers on the impacts of the Internet on politics and the wider media and is a regular guest and speaking events across Ireland, the UK and Europe. Twitter: @MickFealty