Where context rather than content is king…

Front Row on BBC Radio 4 had an interesting discussion on media convergence last night. Convergence is that process by which several media technology platforms are coming together. Mark Lawson talks to Marissa Mayer Google Vice President, Search Products & User Experience, who insists that Google is made up of computer scientists, not storytellers. Andrew Neil re-iterates this later in the programme when he says content is king. But he’s trumped the guy from Discovery insists that actually, context is going to trump content. Importantly Mayer notes advertising revenues are moving rapidly away from television and radio, and onto the net!

Mick is founding editor of Slugger. He has written papers on the impacts of the Internet on politics and the wider media and is a regular guest and speaking events across Ireland, the UK and Europe. Twitter: @MickFealty