Up until now, only a few big beasts like epolitix have been able to make money out of politics online. But, it seems, that is about to change. Media Guardian notes that Guido and few of the top UK pol bloggers have gone out on their own to pick up ad revenues previously corralled amongst a worthy few. This kind of unbundling of what have been effectively discrete advertising loops can only quicken the day that blogs begin to take up a sustainable position within the online marketplace.
Mick is founding editor of Slugger. He has written papers on the impacts of the Internet on politics and the wider media and is a regular guest and speaking events across Ireland, the UK and Europe. Twitter: @MickFealty