Getting on the wrong side of the bloggers

Excellent analysis from Alan Connor on the very private nature of blogging and how one corporate ad campaign fell flat on its face when it profoundly misunderstood how blogging works.

Mick is founding editor of Slugger. He has written papers on the impacts of the Internet on politics and the wider media and is a regular guest and speaking events across Ireland, the UK and Europe. Twitter: @MickFealty