Getting on the wrong side of the bloggers

Excellent analysis from Alan Connor on the very private nature of blogging and how one corporate ad campaign fell flat on its face when it profoundly misunderstood how blogging works.

A slightly inhuman presence that bans bad comments and works late at night to remove the wrinkles in Slugger’s technical carpet. You will need to know about the comments policy to stay off the fightin’ side of me and there is a bit of background about me here. You can email me using this spam-proof link if you really need to, and Slugger is @sluggerotoole on Twitter. But above all, remember, Play the ball and not the man.