Ronald..? Where’s yer trewsers?

| Readers 5

The Guardian reports on the latest evolutionary leap in McDonald’s increasingly sophisticated marketing strategy.. exclusively for the Japanese market.. for now.. and they have [some] pictures too[free reg req].. Hmm.. but did the inspiration come from this somewhat scarier source?According to the Guardian report

A gender-bending makeover of McDonald’s marketing icon in Japan has been hailed a great success after capturing the public imagination and enticing adults back into its outlets to sample a revamped menu.

And how did they capture the public imagination?..

In the Japanese TV commercial the foxy female version, with shoulder-length straight auburn hair in place of Ronald’s frizzy mop, smoulders at the camera in a flowing yellow dress, and later a red and white striped bikini with thigh-length leggings and red high heels.

Yep. That’ll work every time.

Discover more from Slugger O'Toole

Subscribe to get the latest posts to your email.

Recent posts

Slugger Team

Hundreds of mattresses dumped on bonfire site…

Hugh Doyle

Banning of the National Conservatism Conference in Brussels…

Andy Pollak

Jarlath Kearney – two states, one system. A novel idea worth considering?

We are reader supported. Donate to keep Slugger lit!

For over 20 years, Slugger has been an independent place for debate and new ideas. We have published over 40,000 posts and over one and a half million comments on the site. Each month we have over 70,000 readers. All this we have accomplished with only volunteers we have never had any paid staff.

Slugger does not receive any funding, and we respect our readers, so we will never run intrusive ads or sponsored posts. Instead, we are reader-supported. Help us keep Slugger independent by becoming a friend of Slugger. While we run a tight ship and no one gets paid to write, we need money to help us cover our costs.

If you like what we do, we are asking you to consider giving a monthly donation of any amount, or you can give a one-off donation. Any amount is appreciated. 

Give a monthly donation Give a one-off donation