Daily Ireland announces its sales figures

Although Daily Ireland has published a daily figure of 10,467 for its total daily sales, the official ABC figures have not yet been announced. What’s not clear is how the figures stack up on each side of the border, nor how it breaks down between newsagents and direct subscription sales (the latter was the focus of a high profile radio campaign on RTE and Newstalk). What we do know is that it is much higher than the 4000 figure that’s been unofficially circulating. We await the ABC figures with renewed interest!