Daily Ireland announces its sales figures

Although Daily Ireland has published a daily figure of 10,467 for its total daily sales, the official ABC figures have not yet been announced. What’s not clear is how the figures stack up on each side of the border, nor how it breaks down between newsagents and direct subscription sales (the latter was the focus of a high profile radio campaign on RTE and Newstalk). What we do know is that it is much higher than the 4000 figure that’s been unofficially circulating. We await the ABC figures with renewed interest!

117 thoughts on “Daily Ireland announces its sales figures”

  1. Does anyone know who prodcued this independently audited figure?

    “the opposition from unionists North and South to Daily Ireland”

    And south??

  2. “And south??”

    I think that was a little tongue and cheek regarding Maggie McDowell’s reference to DI being a Nazi paper.

    I presume the paper is audited in exactly the same way as the other dailys?

    Can we see some credit where credit is due? Mairtin O’Muilleoir and co. have confounded the nay-sayers with a resounding 60,000 plus weekly sales figure for a brand new paper.

  3. Until the full figures are out, is it safe to assume the number quoted is a peak, rather than an average?

    Also, will the workers sacked this week be re-instated?

  4. It doesn’t say. But I guess we’ll have to wait until the ABC figures for all NI titles come out to really measure the strength of DI challenge to the Irish News.

  5. ‘Wait and see’ would be good advice – after all, why would the Daily Ireland release ‘independently audited’ figures in advance of the definitive (and expensive) ABC figures if not to muddy the waters?

  6. “And south??”

    I think that was a little tongue and cheek regarding Maggie McDowell’s reference to DI being a Nazi paper.

    I presume the paper is audited in exactly the same way as the other dailys?

    Can we see some credit where credit is due? Mairtin O’Muilleoir and co. have confounded the nay-sayers with a resounding 60,000 plus weekly sales figure for a brand new paper.

  7. Where does the (very specific) number 10,467 come from, if not the ABC figures? This is very confusing and not straightforward at all.

  8. Until the full figures are out, is it safe to assume the number quoted is a peak, rather than an average?

    Also, will the workers sacked this week be re-instated?

  9. Presumably this is the figure submitted to ABc for certification. According to the ABC site they have not (yet?) certified it.

  10. Well well well, so not as bad as all the begrudgers had hoped, how sad that some would delight in seeing the demise of a voice which did’nt resonate their own prejudices…I said a while ago it was doing pretty well…but this is great news and yah boo sucks to those in favour of a press dominated by the “officially approved” version of the news…well done all at DI !

  11. Levitas, this ‘sales figure’ is almost certainly a load of rubbish, put out just in advance of the actual sales figures in a transparently desperate attempt to confuse the issue.

  12. Looking at figures from 29-Dec-2003 to 02-Jan-2005, approved by the ABC on 03-Mar-2005, for their other titles:

    Actively purchased:
    ATN (Monday edition): 8,457 (combined Mon/Thursday sales are @ 16,000, the same people more or less buying both issues)
    North Belfast News: 5,765

    And Daily Ireland is selling @10,000 a day across 32 counties, according their own press?

    Actively purchased:
    Belfast Telegraph (Mon-Friday editions): 85,283
    Irish News (Mon-Sat): 49,955
    Newsletter (Mon-Sat): 27,630

    The Impartial Reporter, Fermanagh Herald, Down Recorder, Ulster Herald, Down Spectator, Mourne Observer, and Portadown Times all report in with sales between 14,355 (Impartial Reporter) and 10,817 (Portadown Times) respectively, to give further perspective.

    Daily Ireland is not included in the ABC website figures as of today.

  13. According to the ABC ‘byelaws’: “a member may not compare unaudited data to ABC data”. In other words, by releasing a competing set of figures in advance of the real figures, Daily Ireland has breached ABC rules and could be suspended. Is this their intention?

  14. Slightly puzzling is the fact that the Press Gazette reports it as an ABC figure, a story which appears to have come from DI themselves and yet the paper does not itself make this claim.

  15. According to the ABC ‘byelaws’: “a member may not compare unaudited data to ABC data”. In other words, by releasing a competing set of figures in advance of the real figures, Daily Ireland has breached ABC rules and could be suspended. Is this their intention?

  16. The Press Gazette may not be aware of the complexity of the situation. No normal newspaper would play such games. But then Daily Ireland is no normal newspaper.

  17. What is most revealing about this tawdry little debate is the evident desperation that some “democrats” display in wishing to see another component of the free press fail, if that is an indicator of some contributors commitment to the free expression of views contrary to your own, it unfortunately reveals some pretty unsavoury anti-free speech attitudes masquerading as wiseacre comments on alleged and disputed circulation figures.

  18. Levitas,

    All I read in this thread is some questioning of unofficial circulation figures in quite rational terms. How is this contrary to free speech ?

    No comment about the content of the paper, no joy or glee being expressed, just surprise.

    *your* responses however are quite telling.

    BTW free speech works both ways.

  19. Levitas.

    I entirely agree with you reagrding the point about others wanting free speech to fail.
    In fact, I can think of a recent case in which a particular newspaper forbade Nuzhound by threat of court action, of posting links to the Blanket, which dared to criticise republicans.

    Guess what newspaper it was that sought to stifle free speech?

  20. Oh, and for the record.I would dearly love to see Daily Ireland fail.
    I happen to think it would be a sign of progress if people chose not to buy this bilge.

  21. TAFKABO,

    Don’t hold your breath son!

    As I have said on many occasions, the DI must be doing something right to get up the noses of those who can’t bear to see fenians about the place – never mind fenians who have the audacity to challenge the real bilge emanating from so-called resepectable newspapers.

    Why not get on with your life and try this novel, ground breaking idea – don’t read it!

  22. The Daily Ireland get up my nose in the same way that the BNPs “voice of freedom” publication gets up my nose.

    I’m pretty sure that the people who support that other rag would also think they must be dong something right to annoy me so.

  23. Oh magic – now those who produce the DI are being compared to Nazi’s!

    Oul Maggie McDowell would just love you.

    How does it feel to be cut from the same cloth?

  24. Being cut from much the same cloth as Micky McDowell myself, I have to say it feels pretty damn good. Here’s another strange mistake the provo apologists are making lately – assuming that everyone must hate Micky-D as much as they do because…like…well just because like.

    No answer from Snapper I see to the point about the Andytown News suing Newshound. Fascism, how are ye?

  25. I should of course, clarify earlier remarks comparing Daily Ireland to the Voice of Freedom.
    it is true that one is a front for a vicious gang of violent fascist thugs, hellbent on ethnically cleansing their land of filthy foreigners, the other is a BNP publication.

  26. Ahh Fanny – bout ye!

    I too notice that you have been somewhat silent on the wonderful success of DI sales.

    What horror – 10,466 people like me who also feel it is a quality paper.

    Well TAFKABO – I will treat your sectarian rant with the contempt it deserves.

  27. That would be because I don’t believe the ‘sales figures’. ABC is the only recognised auditer of circulation figures and by attempting to spike its guns Daily Ireland has committed an act of such obvious desperation that it is truly laughable. You are only making a fool of yourself by cheering on this last gasp of a dying man.

    Still no answer on the point about the Andytown News group suing Newshound? Lost your powers of free speech, have you?

  28. DI has the cheek to have opinions, sell newspapers and people buy it. Obviously a devious republican conspiracy.

    Then again, they might just be doing what every other newspaper does so good luck to them all.

    As to the delightful Nazi and fascist comments, its always a pleasure to see slugger rise to the heights of debate. Next stop is no doubt a discussion on who has the largest parent.

  29. Jimmy_Sands –

    What is the point of reading a publication you wish went out of business?

    If you hate it so much then don’t read it.

    What could be simpler?

  30. Snapper

    I abhor bigotry, and would be horrified to think that I had made a sectarian comment.
    Feel free to be specific and point out anything you consider would fall into that category.

  31. But people aren’t buying it – so it roles out the devious republican strategy of faking its sales figures in a quite clearly deliberate attempt to either ‘discredit’ the ‘discredited Audit Bureau of Circulation’ or possibly even get thrown out of ABC altogether in a last-ditch effort to save face.
    No other serious newspaper would pull such a stunt. Reporting the truth? DI can’t even report the truth on itself.

  32. Fanny, rules or rolls and what do the ‘s mean?

    Generally, what is it about the DI that seems to drive people mad?

    Is it the perspective it has, the opinions it puts forward or something else?

  33. “No other serious newspaper would pull such a stunt”

    You mean like the Belfast Telegraph or Irish Independent giving away free copies and then claiming the numbers in their “sales” figures.

    Wise up.

    If the DI has indeed faked the sales figures then you are quite right, red faces and P45’s. Let’s wait and see on that one. But let’s not lose sight of the real argument here – certain commentators having huge problems with uppity fenians having the cahoonas to challenge all the “respected” papers version of the truth.

  34. Oh Dear.

    I have yet to see a single post that suggests someone is maddened by the Daily Ireland, or that people want to unfairly stifle free speech.
    In fact,as was alluded to, and ignored by those claiming unfair treatment, the only ones stifling free speech are those who bullied nuzhound into not posting articles from the Blanket.

    Snapper.

    What do you think of those “uppity fenians” from the Blanket having their free speech curtailed?

    For my own part, I condemn it utterly, do you?

  35. The confusion of free speech with a newspaper’s editorial position or political bias reminds me of a classic Terry Pratchett moment, when Lord Vetinari wonders where exactly free speech and a newspaper come into contact.

    Since the newspaper costs money it is not free in that sense and since it’s content is under the control of the editor/owner it is not free in that sense either.

    Not having access to a copy of the book I’ll apologise in advance for my rough paraphrasing but i hope you get the gist.

    PS
    Where can i access the details of the Newzhound story?

  36. “Oh, and for the record.I would dearly love to see Daily Ireland fail.
    I happen to think it would be a sign of progress if people chose not to buy this bilge.”

    and

    “The Daily Ireland get up my nose in the same way that the BNPs “voice of freedom” publication gets up my nose.”

    Do my eyes deceive me?

    TAFKABO – what are you smokin?

    As for the Blanket issue – I have not fully read the story but will comment when I do. If it is simple censorship then I will of course condemn it.

  37. Snapper,

    I have never suggested that I wished to see it close. I doubt it will. Essentially it is a form of vanity publishing.

  38. Jimmy,

    Did you not ask me the following question?

    “What leads you to believe that not reading the DI is a “novel idea”?”

  39. Snapper.

    I made my position clear, I would love to see the DI fail as a result of people choosing not to buy it.
    This is a similar position to the many comments on this site from people saying that unionism is a bankrupt ideology, and they look forward to its demise.

    What’s you problem?
    Am I not allowed to hold these opinions?
    Are my views not valid?
    Weren’t you championing free speech a minute ago?

  40. TAFKABO,

    The only problem I have is with hypocrites. You cannot claim to be a promoter of free-speech and then gleefully will the demise of a newspaper(however you dress up your sectarian remarks).

    You can opinionate untill the cows come home.

    Why won’t you just accept that you have a deep rooted problem with free-speech from a republican / fenian angle?

  41. The demise of a newspaper because not enough people buy it does not have any implications for free speech.

  42. “The only problem I have is with hypocrites. You cannot claim to be a promoter of free-speech and then gleefully will the demise of a newspaper(however you dress up your sectarian remarks).”

    I didn’t dress anything up, I explained my views.I stand by them.

    “You can opinionate untill the cows come home.”

    Damn straight, that’s why I love the interweb.

    “Why won’t you just accept that you have a deep rooted problem with free-speech from a republican / fenian angle?”

    Because I don’t have a problem with free speech. (it’s redundant to be specific, either we all have free speech, or no-one does)

    My problem is not with what the DI is saying, but rather with the fact that people might be buying into what they are saying, thankfully this appears not to be the case.

  43. Snapper,

    I did. Instead of answering you suggested I wished to see them out of business. I don’t see how that follows.

  44. “My problem is not with what the DI is saying, but rather with the fact that people might be buying into what they are saying”

    So they are quite entitled to have an opinion, provided they keep it to themselves?

    I don’t know if I can read much more of this nonsense.

    Just what exactly are they “saying”, that has you in such a tizzy?

  45. “So they are quite entitled to have an opinion, provided they keep it to themselves?”

    only the most paranoid of interpretations could surmise that from my comments.

    “I don’t know if I can read much more of this nonsense.”

    no-ones twisting your arm mo chara.

    “Just what exactly are they “saying”, that has you in such a tizzy?”

    Why do you assume that I am in a tizzy?, things are ticketyboo from my perspective.

  46. willowfield, absolutely spot on. No free speech implications here.

    So folks, what is the real issue and why are people so animated by the possible success of DI?

    Imagine it, another perspective on events in the north making itself heard in the media. Can’t see the problem myself but then I’m quite comfortable with a range of opinions and perspectives.

    In a strange way this sometimes leads to people being better informed and saves them the effort of having to resort to calling people Nazis or fascists etc.

  47. OK – lets try again

    “Just what exactly are they “saying”, that has you mildly upset with the DI?”

    Try and answer the question please.

  48. DerryTerry.

    I don’t see any posts calling people fascists or nazis.
    Comparisons have been made between organisations such as the IRA and the BNP and the respective fascistic tendencies of both groups.

    Given the nature of both groups, surely you can understand why some people on the receieving end of their more miltant endeavors might hold such views?

  49. that means “yes”, by the way. was meant to be a joke.

    but i’ll not be in in 15 minutes.

  50. “Try and answer the question please.”

    Tell you what.

    It has been pointed out on more than one occasion that the andytown news practised a form of censorship against other publications, and despite being given direct links to the story, you have refused to comment upon it.

    Give me your honest views on the censorship of the “uppity fenians” at the Blanket, and in return I shall try to give you honest an answer as I can to your question.

    Quid pro quo.

    fair enough?

  51. How is 10,467 issues for a national a success? Andersonstown News pushes 8,457 an issue in Belfast alone. In all 32 counties Daily Ireland is only able to sell 2,000 more than what they sell in one city—and this is a success?

  52. I am referring to the problem you clearly have with DI – not the specific issue of the Blanket(which I stated I will deal with when I have more information).

    In a general response to those at the Blanket, I feel they are playing very unfairly on the notion of true republicanism.

    Under no circumstances would I advocate censoring them. They have made some valid points in the past, and no doubt will do so in the future.

    I presume you wish the DI to go under because of it’s editorial stance, not just the issue of alleged censorship? That is my argument.

  53. “I presume you wish the DI to go under because of it’s editorial stance.”

    you are almost right.

    I would like the DI to go under, because it’s editorial stance is outmoded and irrelevant.
    That’s not necessarily to say that it’s editorial stance is outmoded and irrelevant, rather my own wishes that it were.
    Just as some people fervently hope that Unionism dissapears up it’s own traditonal route, so it is with my hopes for 32 country republicansim.

  54. Ok – now we’re talkin!

    Firstly I trust you aren’t lumping me in with the group of people who you believe wish Unionism to dissappear “up it’s own traditonal route”?

    By the very fact that you were honest enough to state your own prejudices, why don’t you try and understand why a community feels it necessary to produce a newspaper like DI?

  55. “Firstly I trust you aren’t lumping me in with the group of people who you believe wish Unionism to dissappear “up it’s own traditonal route”?”

    That’s irrelevant, I have no problems with people holding this view, as long as they don’t try and help the process through illegal methods.

    “By the very fact that you were honest enough to state your own prejudices,”

    I think we sometimes get caught up in the idea that a bias or a predjudicial view is always wrong, this is a nonsense.As long as we are all aware of where we are coming from.

    ” why don’t you try and understand why a community feels it necessary to produce a newspaper like DI?”

    I’m not convinced that a “community” did produce the DI.

    Hell, from what I can see, a community is not even reading the DI, let alone producing it.

  56. Some community. Even the fake sales figures amount to less than half the number of practising Free Presbyterians in Northern Ireland. Catholic Telegraph, anyone?

  57. I should of course, clarify earlier remarks comparing Daily Ireland to the Voice of Freedom.
    it is true that one is a front for a vicious gang of violent fascist thugs, hellbent on ethnically cleansing their land of filthy foreigners, the other is a BNP publication.

  58. “No other serious newspaper would pull such a stunt”

    You mean like the Belfast Telegraph or Irish Independent giving away free copies and then claiming the numbers in their “sales” figures.

    Wise up.

    If the DI has indeed faked the sales figures then you are quite right, red faces and P45’s. Let’s wait and see on that one. But let’s not lose sight of the real argument here – certain commentators having huge problems with uppity fenians having the cahoonas to challenge all the “respected” papers version of the truth.

  59. Myself I feel Daily Ireland has turned out to be a far better paper than many of us thought it would be, sure there is room for improvement, but it is early days. Its production shows the new found confidence of the community from whence it came. I just wish the Unionist community would produce a radical daily newspaper, now that would be worth reading.

    When I look at the large number of daily and local papers on the news stand’s in Dublin, London and Belfast, I rejoice we live in a country/countries where these papers can survive and in some cases flourish. I’m not sure a papers worth can be judged by the number of copies sold, as this is often a reflection of the political, economic or social climate within the said country.

  60. “Its production shows the new found confidence of the community from whence it came”

    Dear God, is there some sort of night-class where people go to learn to trot out lines like this?
    I too am delighted to see that the self-confidence of the republican movement can manifest itself as an ability to use Quark Express while applying for grants. Likewise, I am also delighted that the self-confidence of the people of West Belfast can manifest itself by a refusal to stump up 50p every day for a party rag.

  61. Fanny,

    Delighted to see that you continue to make such a positive contribution to this web site. What night class did you attend to hone your particular insight?

  62. By the way Mick, whatever happend to those pesky red cards?

    I seem to recall that yours truly was at the receiving end of one not so long ago because of a slight made against a particular hack. It has to be said that I had the good grace to admit I was man-playing and that I tried my best to be as guarded as possible with my comments, yet I was shown the door. However, on this very page Mairtin O’Muilleoir and co have been branded nazi’s and facists!

    Just to make it absolutely clear, I am not calling for red cards to given because I disagree with the posts, but they should be given because dems da rules. Your rules, not mine!

    If they are not handed out, can I take it that some hacks are more fair game than others? It would certainly seem that way.

  63. Is this petulant call for red cards an attempt to stifle free speech, Snapper?

    So – now that the Blanket vs ATN story has been posted here, and you have promised to comment on it when you have read it, would you care to comment?

  64. Fanny,

    Don’t be so facetious – I made it absolutely clear why I called for the red cards.

    Reading the story you refer to is not how I choose to find out about the blanket issue – I actually intend to get it straight from the horses mouth and make up my own mind as to who is right or wrong.

  65. You’re going to ask Anthony McIntyre, John Fay and Robin Livingstone to explain the situation to you personally?

  66. In case you are still not clear Fanny – I was directing my point to Mick, and calling into question the consistency of his rules. I do not, repeat do not, want anybody red carded for their opinions.

  67. Fanny,

    I wasn’t aware that Anthony McIntyre and John Fay worked at the ATN. I actually thought the accusation of censorship was directly aimed at the ATN.

    Keep up dear.

  68. “My problem is not with what the DI is saying, but rather with the fact that people might be buying into what they are saying”

    So they are quite entitled to have an opinion, provided they keep it to themselves?

    I don’t know if I can read much more of this nonsense.

    Just what exactly are they “saying”, that has you in such a tizzy?

  69. Still waiting for the champions of Daily Ireland to explain how only 2,000 more people in all of Ireland buying Daily Ireland, compared to the 8,457 people who buy the Andersonstown News in Belfast, is to be considered a “success”? Anyone?

  70. Ah, so you’re only going to ask Robin Livingstone for his version of events. Well – that should be fair.

  71. A very predictable response – I am not in a position to speak to the other two in person. But let’s be clear about this – their case has been made. I am doing all I can to fight the corner of the ATN Group and furthermore will not be found wanting if criticism is to be levelled at the paper.

  72. Mairtin O Muilleoir’s case has been made too, see the above link. Surely, you cannot be serious about being able to see Robin Livingstone in person yet unable to contact Anthony McIntyre? West Belfast is not that big!

  73. Snapper wrote :

    “You cannot claim to be a promoter of free-speech and then gleefully will the demise of a newspaper(however you dress up your sectarian remarks).”

    I’m greatly disappointed to me told that my opinion about Rupert Murdoch, his newspapers, his TV stations such as Fox News (namely that I’d love to see them all suffer horribly and I’d be rejoicing if they were gone tomorrow) is a derogation of free speech.

  74. Snapper writes – “I am doing all I can to fight the corner of the ATN Group and furthermore will not be found wanting if criticism is to be levelled at the paper.”

    Doesn’t this make you, frankly, a bit of a hack?

  75. I’ll take that as a yes then.
    Meanwhile, the clock ticks on in our quest for your opinion on the Newshound issue. With so much source material already presented on this thread alone you must have some opinion on the matter, surely?

    I’ll start you off. In his Irish Echo piece O’Millionaire claims that critics of his media empire are calling them ‘touts’ and setting his staff up for assassination. Yet shortly before making this very observation, O’Millionaire’s empire itself had to pay out a five-figure sum to a respected Belfast columnist after faking a letter in the Andersonstown News accusing that columnist of being an MI5 agent.

    Fascism, how are ye?

  76. After finally getting some time to read the articles in question, I must say at first glance that the censorship argument is very poor and on shaky founds.

    Alleging that the Andersonstown News editor was present at a protest, and furthermore to intimate that the paper is full of touts is outrageous and libellous in the extreme. I fully agree with the papers stance in this instance and await any information I can get to confirm what I have read. If I were accused in the wrong and labelled a tout in West Beirut, I too would be looking for some legal recourse – as I suspect those on this website would too. Those two specific charges are central to this whole issue; to turn them into a censorship argument is predictably pathetic from the usual suspects.

    The scavaging around for scraps to beat Republicans, the ATN group, or anybody who is a threat to the status quo is quite a favoured past time for some on this site.

  77. Fanny,

    Would you mind providing the link or putting some meat on the bones of the above story?

  78. The Andytown News Group is very fond of this assassination defence – they have also used it against Michael McDowell. The only newspaper in Northern Ireland which has suffered at the hands of loyalists is the Sunday World, because its reporters and columnists are not part of the system they are criticising.

  79. Fanny,

    You are dead right (as always) – only newspapers who have actually had members assassinated need worry about unfounded allegations.

    What utter nonsense.

    Obviously if no-one has been killed in the paper to date then they are safe as houses – so logical when you think about it!

  80. Ask your boss who “Rob Reid” is and how much the ATN had to cough up in damages for that bit of dangerous idiocy. You may also want to ask about the published apology.

  81. That story was the subject of an out-of-court settlement and as I’m not aware of the details of that settlement I can’t elaborate.
    However the recent case of Sharon O’Neill of the Irish News was well-publicised and was the subject of a printed apology in the ATN so I can elaborate on that:
    In this case, Robin Livingstone wrote an article in response to a piece Ms O’Neill wrote on the PSNI in West Belfast, implying that she was a tout.
    Of course this wasn’t setting her up for assassination, oh no. Not sure why though. Possibly because when Robin does it it’s OK.

  82. Whose boss are you refering to?

    I’m sure you would all love to believe that I work in the ATN – sorry to burst your bubble peeps! If I worked for the paper i’m sure I would be better informed about some of the issues raised thus far, and by all accounts wouldn’t have the time during the day to contrubute to this website as much as I do.

    Lets just say that my real bosses would have me in the shit if they knew I was spending this much time on slugger.

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