Its probably fair to say that the Ulster Unionist Party hasnt had the ideal campaign so far in the election. Some lows can be attributed to the Party themselves, but have the ad men had a part to play too?The UUP has come under fire from both the Alliance Party and the DUP for their “Decent People Vote Ulster Unionist” slogan. Liam Clarke also gave his views on the UUP campaign in the Sunday Times.
Maybe all the problems were the reason that Michael McGimpsey ducked out of yesterday’s Seven Days on Radio Ulster.
The UUP has also been criticised for their 2003 Assembly Campaign (page 20 of pdf). However, it seems certainly for that campaign they were relying on the advice of an advertising agency. Maybe the ad men have got it wrong again.