Old Media caught napping…

The top leader in the FT today, picks up with Rupert Murdoch left off yesterday. In particular it notes that it’s not enough for newspaper editors to simply recycle print stories. Their sites must begin to work in the terms the internet sets itself. Ahem, jobbing bloggers: look to your CVs!

Mr Murdoch suggests the answer is to stop rehashing print content and start developing super-portals, enriched with audio and video content, drawing consumers into the debate by embracing blogs and interaction. That could prove a good way of building on existing websites, but the ultimate outcome of the internet revolution is impossible to predict. The Financial Times’ own website FT.com is continuing to evolve.

As Mr Murdoch says, news organisations must adapt to the latest trends more quickly. But they are fooling themselves if they think they can come up with a final answer today. Some observers believe that the idea of a top-down product selected by editors is already starting to look old-fashioned. The rise of search engines, such as Google, suggests that many consumers do not want to go to a single content site for information.

Discover more from Slugger O'Toole

Subscribe to get the latest posts to your email.

Categories Uncategorised Tags

We are reader supported. Donate to keep Slugger lit!

For over 20 years, Slugger has been an independent place for debate and new ideas. We have published over 40,000 posts and over one and a half million comments on the site. Each month we have over 70,000 readers. All this we have accomplished with only volunteers we have never had any paid staff.

Slugger does not receive any funding, and we respect our readers, so we will never run intrusive ads or sponsored posts. Instead, we are reader-supported. Help us keep Slugger independent by becoming a friend of Slugger. While we run a tight ship and no one gets paid to write, we need money to help us cover our costs.

If you like what we do, we are asking you to consider giving a monthly donation of any amount, or you can give a one-off donation. Any amount is appreciated.