A new beer from Budweiser, laced with caffeine and herbal stimulants is on its way across the Atlantic.
The drink, called ‘B to the E’ is being marketed as the “beer with something extra”.
Currently, it is only available in the USA.
With happy hours already banned in Ireland and due to be banned in the UK after the Office of Fair Trading gave permission to local authorities to do so earlier this month, to help reduce binge drinking, is the introduction of yet another stimulant-based drink really necessary?
Especially, considering many fear such drinks carry major health risks with them as fatigue is the body’s way of saying it’s had enough to drink and it’s obviously dangerous to continue to try to fool your body that you’re not as drunk as you really are.