In the Guardian (where else ? ) Simon Waldman reviews “We the Media: Grassroots Journalism By the People For the People” by Dan Gillmor, a book about blogging that was written using the internet to interact with visitors to his blog site.
Throughout this book, he argues that the growth of internet and related technologies is changing the balance of power between journalists and their readers; you can succeed in the coming decades only by acknowledging that shift in power and changing your behaviour accordingly. “Big media … treated the news as a lecture. We told you what the news was. You bought it, or you didn’t. You might write us a letter; we might print it … it was a world that bred complacency and arrogance on our part. It was a gravy train while it lasted, but it was unsustainable.
“Tomorrow’s news reporting and production will be more of a conversation or a seminar. The lines will blur between producers and consumers, changing the role of both in ways we’re only beginning to grasp. The communication network itself will be a medium for everyone’s voice, not just the few who can afford to buy multimillion-dollar printing presses, launch satellites, or win the government’s permission to squat on the public airways.”