An intriguing article from The Guardian which, in my view, fails to provide sufficient background to the story. A British ‘entrepeneur’ has persuaded General Mikhail Kalashnikov, 83 (yes, that General Kalashnikov), to lend his name to a new brand of vodka, launched at a London club yesterday.
While there will, undoubtedly, be some who see this as a tasteless marketing exercise, the General, as the Guardian points out, is simply “not rich enough to pass up the chance of becoming the chairman and face of the grandly named Kalashnikov Joint Stock Vodka Company plc.”
Expect certain outlets to rush onto the bandwagon determined to grab a piece of the publicity and, if at all possible, to cause offence.
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