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Expect an influx of social energisers and culturally curious tourists in 2013 … as well as the G8 leaders

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Slugger readers in Great Britain who fall into the marketing segments of “social energisers” and “culturally curious” should expect to see adverts tempting them across the shuck Irish Sea in 2013 to “explore the landscapes, history and culture we have on offer”. social energisers = 18-34, no kids; heavy social networkers; often living in London, more…

For what is Northern Ireland going to be known in 2013?

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Our Time Our Place logo

As NI2012 Our Place Our Time comes to a halt, does Northern Ireland Tourist Board have a fight on its hands to maintain this year’s impetus? Competition comes from Tourism Ireland’s The Gathering (which Tourism Minister Arlene Foster made no mention of in her party conference speech at the weekend) not to mention VisitScotland’s three more…