“Brexit could be like getting a tattoo when you’re young. When you get older, you might regret it.”

Lord Ashcroft has been running his EU Referendum focus groups in Belfast and Newtownards. Some fascinating material not least a perception that UK Labour is confused on the matter.

More generally though they highlight why (despite the popularity of Brexit amongst older more likely voters) the Leave campaign has by far the tougher job…

…more often, undecided voters felt the bigger burden was on those campaigning to leave. Though there were uncertainties to remaining, “we know more about staying in than if we leave.” Exiting “is a huge question mark.” “People like to stay with what they’re used to. It’s like relationships, jobs – it’s harder to leave than it is to stay.”

Mick is founding editor of Slugger. He has written papers on the impacts of the Internet on politics and the wider media and is a regular guest and speaking events across Ireland, the UK and Europe. Twitter: @MickFealty

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